Video Marketing Benefits in Attracting Customers and Driving Purchases

71 Surprising Video Marketing Statistics for 2024

Naveen Selvaraj - April 12, 2021

Video marketing is booming, and it's become a trend in the digital marketing world. With consumers preferring more and more video content, tech giants like Facebook and Google are prioritizing video-specific content over the other.

That being said, video is your biggest opportunity in 2024. Whether you are a small business or a corporation, there is always some form of video content that you can capitalize on.

Here are some interesting statistics that prove the importance of video marketing for 2021 and beyond.

Video Consumption Statistics

Video traffic will make up 82% of all consumer traffic by the year 2022.
More than 1 billion hours of video are played on YouTube every day.
YouTube videos are watched most from 8 pm to 11 pm.
43% of users watch up to 30 minutes, 34% from 30 minutes to an hour, and 23% more than an hour of video every day.
28% of people with a smartphone watch a video on their phone every day
Mobile phones are the most common device people use for watching videos. 63% watch videos primarily on mobile, 30% on laptop or PC, and 7% on tablet.
33% of the people’s time spent on the internet is allocated to watching videos
YouTube counts a view once a viewer has watched at least 30 seconds, while Facebook counts a view after only 3 seconds
Mobile accounts for over 70% of YouTube’s total watch time
YouTube users watch over 1 billion hours of video each day on the platform
85% of marketers are using YouTube, making it the most widely-used platform for video

Video Marketing Benefits in Attracting Customers and Driving Purchases

70% of businesses say that videos boost brand awareness.
51% of businesses agree that videos increase traffic.
Videos help businesses get 66% more qualified leads.
44% of people are more likely to buy a product after watching a video about it.
85% of people say that videos help them connect with brands more effectively.
85% of businesses use video in marketing.
88% of businesses that use video report a positive ROI
Viewers claim they retain 95% of a message when obtained via video.
Over 70% of viewers say YouTube makes them aware of new brands
Adding a video to a landing page can boost conversion rates by up to 80%
88% of marketers claim that video has produced a good ROI
Including the word "video" in the subject line of an email can boost open rates by up to 19%
Using product videos can help eCommerce stores increase product purchased by up to 144%
The Local Search Association found that 53% of people contact a business after watching one of their videos
A study by LSA found that 71% of people who made a purchase had watched an online video from that brand
Including a video on an eCommerce page can increase the average order value by at least 50%
65% of execs visit that product or service’s website after watching a video about it
Car parts retailer, Advance Auto Parts, found that web visitors stay on site twice as long and browse twice as many pages if they watched a video
Incorporating video in email can improve open rates by nearly 20%, and cut unsubscribes by over a quarter

Video on Social Media

Video posts on Facebook generate 73% more engagements than posts of photos
1 in 5 videos on Facebook is now a live broadcast
49% of consumers engage with brand videos daily on Facebook, while 32% do so on YouTube, and another 24% on Instagram
The share rate on social video is 12x higher than images and text combined
93% of video views on Twitter occur on mobile
85% of the videos people watch on Facebook are without audio
YouTube has over 2 billion monthly users.
More than 70% of YouTube watchtime comes from mobile content
Every day, people watch over a billion hours of video on YouTube.
83% of consumers worldwide prefer YouTube to watch video content.
65% of video viewers say YouTube is their favorite channel for watching user-generated content.
Content on LinkedIn designed for silent viewing is 70% more likely to be watched all the way through to the end.
12% of Facebook video posts are live streams, but live streams get double the engagement of pre-recorded video posts.
Accounts with over 100,000 Facebook followers post 71% of all video content.
The optimal video length for engagement on Facebook is between 2 and 5 minutes.
Tweets with video attract 10x more engagements than Tweets without video.
Promoted Tweets with videos save more than 50% on cost-per-engagement.
People watch 2 million videos on Twitter every day.

Video SEO

HD videos account for 68.2% of the videos on the first page of YouTube
Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds
After analyzing 1.3 million YouTube Videos, Brian Dean found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings
Video results are 50x more likely to be organically ranked in Google than text-based results.
56.8% of Google result that returns multiple video results have a different order of videos than when you do a similar search on YouTube
55.2% of Google searches ranking first in Google do not rank first on YouTube for the same search
88% of videos ranking on Google rank in the top 10 for YouTube for the same search
Blog Posts with Videos attract 3x more inbound links than text-based blog posts
Blog Posts with Videos see a 157% increase in search traffic compared to solely text-based blog posts
Blog posts with video have a 53x higher chance of ranking on the 1st page of Google.
Videos add 2 minutes to the average time a user spends on your site.
Video search results have a 41% higher click-through rate (CTR) than text-based results
Video has an 11,000:1 probability of making it to the 1st page of Google. Text-based results have a 500,000:1 probability of making it to the 1st page

Consumer Preferences for Video Content

80% of people who watch a video ad can recall it 30 days later
Viewers watch live video 3 times longer than a video that has been pre-recorded
Click rates are up to 65% higher on emails that include links to videos
Google reports that 30-second video ads on YouTube have a 30% higher view-through rate than 15-second ads
Videos under 90 seconds long have an average retention rate of 53%

Video Marketing Forecasts

82% of all internet traffic will come from video, for both business and consumer, by 2022
Nicola Mendelsohn, head of Facebook’s operations in Europe, the Middle East, and Africa, predicts that Facebook will be all video by 2021
Cisco predicts that by 2021, 75% of worldwide mobile traffic data will be video
Global digital video advertising spend is projected to reach over $52 billion by 2024

Bonus guide: 53 Remote Work Statistics for 2024