7 Reasons To Use Videos To Strengthen Your Internal Communication

Even though the traditional email is a great communication method, it comes with a set of drawbacks.  

While emails can be crafted and sent across easily, they are at a higher risk of getting skimmed over or, worst yet, ignored. 

Wondering if there’s anything you can do to combat that? 

Yes. There is!

Try adding videos to your boring email sequences. Video emails are the trend now! 

Plus, they also contribute to a higher open rate and click-through rate. 

In fact, 48% of employees consider videos to be the most engaging form of communication method. 

And, more than 38% of employees say their engagement levels would increase if corporate communication were more inspiring in the coming years. 

This is the right time to invest in video for your internal communication strategy. 

Creating video emails is so easy these days. 

With helpful video creation tools like Vmaker, you can easily add videos to your email sequences as Vmaker can easily be integrated with Gmail, Hubspot, Gira, GitHub, and GitLab. 

If you're still not sure whether you should make the switch, here's a list of 7 compelling reasons why you should just go for it without thinking too much. 

1. Appeals To Multiple Learning Styles

Since videos appeal to all major learning styles (auditory and visual), they are easily adaptable by a large majority of employees. 

• Visual learners prefer watching videos over reading articles and physical workshops. They grasp information better when it's conveyed to them through videos. 

• Auditory learners understand information better when it's conveyed to them in the form of audio. They respond better to videos with voice narration.

2. Affordable & Cost-Effective

Videos have become affordable nowadays. 

With the right set of tools, anyone can create videos online quickly in a matter of a few minutes. There’s plenty of budget-friendly video-making and screen recording software available online. Most of them come with an online video editor, so you don't need to worry about shedding those extra dollars to get your editing done separately. 

If you prefer sending video emails to your employees, you can purchase a screen recording software like Vmaker which costs only $84 a year. 

And, if you wish to create animation or live-action videos for your internal communication purposes, you can use a video-making software like Animaker. 

With Vmaker Train (a combination of Animaker - DIY animation maker, Vmaker - screen + webcam recorder, and Show - a video hosting platform), you can easily create a variety of videos for your internal communication needs. You can create any form of internal communication videos such as create company culture videos, onboarding videos, CEO keynotes, etc.

Here is a sample training video that was created combining these tools. 

3. Creating Videos Are Easier Than Ever

Gone are the days when we needed professional videographers and video editors to create high-quality videos. 

Today, there’s a wide variety of user-friendly video-making software available online. Anybody can easily create any type of video without having to learn too many video-making skills.  

For instance, video creation software like Animaker comes with 1000+ customizable templates and easy-to-use drag and drop features that make your video-making process much quicker and smoother. 

4. Videos Have The Highest Engagement Rate

Our brain processes visual information 60,000 times faster than text. 

When you try communicating complex ideas to your employees via videos instead of text-based emails, they process it much quicker.

Try adding videos to your internal communication strategy and see how it increases their engagement and productivity. 

5. Helps Build Connections & Adds a Human Touch

For a very long time, presentations and branded newsletters were the classic forms of corporate internal communication. 

However, with time everything changed. 

Today, employees prefer watching rich video content featuring human speakers and appreciate brands that embrace diversity. 

When a company embraces diversity and promotes fair representation of people from all walks of life, employees stay loyal and build an emotional bond with the organization. 

6. Simplifies Complex Information 

As technology evolves rapidly every single day, employees are introduced to more complex challenges. These challenges can hugely impact their productivity and hinder growth. 

When they are given guidance or training in the form of videos, they process information better. Various complex concepts can be explained easily using videos. 

It's a win-win for both parties as both the organization and its employees benefit simultaneously.  

7. Easier to Distribute 

Compared to traditional email communication, videos are easier to create and distribute. Instead of typing lengthy emails, you can simply create an animation video using tools like Animaker and quickly share it with your co-workers within a few seconds. 

1. Plan The Whole Process 

Map the entire process, set clear objectives and come up with a proper plan. Make sure you set aside adequate time for scripting and storyboarding. Also, think about how you're going to distribute the video. 

2. Be Mindful of Your Company's Culture 

Every organization would have its own unique culture. You should make sure that your company's culture gets reflected through your internal communication videos. Be very clear about what values your company stands for while making your videos. 

3. Get Creative 

The videos you create are for your employees only. So, go ahead and get creative! 

Don't hesitate to incorporate a few fun elements. Also, make sure you experiment with different video formats, tones, and styles every now and then. 

For instance, if you're creating your videos with Animaker, you can incorporate some funny gifs using Animaker's Gif & meme maker. But, make sure you don't add anything that's contradictory to your organization's ethics and values. 

Here are some video ideas to help you kickstart your internal communication strategies. 

1. Company Culture Videos

2. CEO Key Notes 

3. Company Profile Videos 

4. Job Description Videos

5. Employee Spotlight Videos 

6. Announcement Videos 

7. Event Promotional Videos 

8. Brand awareness campaigns 

9. Livestreams or recordings of company-wide meetings

10. Workplace Orientation Videos 

11. Leadership and Team Welcome Videos 

12. Health Awareness Videos 

13. DEI Company Policy Videos

Videos are easy to create, affordable, and save a lot of your time and money. They are capable of delivering information efficiently with minimal effort and engage employees far more than any other internal communication method.

All the forms of internal communication videos mentioned above can easily be created with Vmaker Train (a combination of Animaker - DIY animation maker, Vmaker - screen + webcam recorder, and Show - a video hosting platform that also helps you track advanced video analytics). 

And, to help you get started quickly, Animaker gives you access to a video library of 1000+ ready-made video templates. 

So what more are you waiting for?

Sign up for a free trial and start rebuilding your internal communication strategy with videos today!

Recommended Reading:

5 Engaging Video Types That Are Perfect For Corporate Training

10 Best Animated Explainer Video Types (With Examples)

How To Use A Screen Recorder for Video Creation

11 Compelling Why You Should Opt For Video Communication In Your Workplace

Improve Team Communication With These Six Actionable Tips