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What types of videos do you need to add to your WordPress blogs?
Lucy Manole - December 15, 2021
There is a lot of debate about what types of videos do you need to add to your WordPress blogs.
Many bloggers and online marketers would argue that video marketing is the future and video content are the need of the hour. On the other hand, many people would argue against using videos as content for their blog posts.
But the question remains, what types of videos do you need to add to your WordPress blogs?
And whatever one says, it’s a proven fact that video marketing is a great way to gain more exposure and users for your blog. In fact, statistics suggest that 83.3% of internet users in the US sought information from digital video content in 2020 (Statista).
If you’re thinking about adding videos to your WordPress blog, these are the different types of videos you can add.
1. Video Tutorials.
Video tutorials are a fantastic way to interact with your customers and easily teach them how to use your product.
Video tutorials are also effective if you want to add fresh content to your blog and help people with some of the more technical aspects of a certain niche, especially when it comes to specific software or advanced techniques.
For instance, if your blog talks about how to move your website to WordPress or something like WordPress hosting comparison, a video tutorial will come in handy to explain and elaborate the entire process. Your audience would also find it easier to follow the points in the video format.
And if you look at statistics, audiences are 3X more likely to prefer learning from a YouTube tutorial video than reading a blog post or product’s instructions.
Coming to the placing, you can place the video tutorial on a separate page altogether - or you can place them in between the blog post. You can also post it at the beginning of the article, right after the introductory paragraph.
Bonus: How to Make a Tutorial Video by Recording Your Screen
2. Product Demos.
Product demos are very useful for communicating the features and benefits of a product in a manner that is better than just pure text could accomplish. The importance of product demos in marketing is massive, whether you’re using them in conjunction with advertising, your website, blog post, an email newsletter, or even social media.
You can still demonstrate how your product works using textual content. However, accompanying it with product demos is a great way of making things about your product completely uncomplicated.
And more than that, people are able to grasp visual content better than having to go through blobs of text. If you look at the statistics, 54% of consumers would like to see more video content from their favorite brands and businesses.
These numbers make it apparent that many people prefer visual mediums to read information from. They can absorb more information from watching a video demo than from reading a text-based review.
3. Product Comparison Videos.
One of the types of videos that you can add to your blog would be a Product Comparison Video. Product comparison videos are essentially a video showcasing the advantages and disadvantages of two or more products.
These videos could benefit you as well as your viewers because this will enable them to decide which product would be a better choice for them. Potential customers these days prefer to watch videos before deciding which product they want to purchase.
Naturally, product comparison videos are becoming more and more popular with e-commerce websites. Retail companies are using video content to enhance the experience of visiting their website.
These videos are one-way in which consumers can learn about products prior to purchasing. They are also helpful for businesses that are listening to consumer feedback.
4. Testimonial Videos.
Testimonial videos have been an excellent strategy for lead generation and getting you closer to your sales pipeline. It grabs the viewers’ attention and convinces them that they can also get a better result if they use a certain product.
A testimonial video can be used in different ways by different brands. In a nutshell, a testimonial video is a short video in which a real person gives their own opinion of a product, service, brand, company, etc.
People love to hear stories and can relate to other people’s experiences. The right testimonial video can give them the encouragement they need to take that next step with your brand.
Bouns: How to get Testimonial videos from your customer
5. Videos Summarizing the Blog.
It’s apparent by now that videos and blogs go great together, and if done correctly, both can perform well on search engines.
And one of the best ways to add a video to your blog is using the “Summary video” format. Not everyone has the time or inclination to read a 1000-word or 2000-word something long blog post.
And summarizing your blog posts in video form is a great alternative to cater to that type of audience.
Videos are the best way to make the most out of the information you provide through blogs. The nature of the human mind is such that it can be easily distracted. If you keep providing links that direct your readers to other sites, then they will get distracted and leave your blog before they consume all of your valuable posts.
With videos summarising the blog, you provide information to your readers in a different way. Just like pictures speak a thousand words, videos can make the information relatable. They are interesting to look at, and users pay attention to them for more extended periods of time, which is why they are perfect for blogs. Consider these sorts of movies while designing a website to condense all written material into an engaging video.
Wrap-Up
It has long been a fact that video-based content (especially when used with blog posts) can prove to be an effective way of communicating your message. However, modern technology has enabled the internet audience to research online for information about more than just items they think about purchasing.
And that’s where video content comes into play.
People go online now to do their comparison-shopping, research all available options, read reviews or comparisons of similar products, and sometimes even view videos of how your product compares with your competitors’ product.
Use all these video formats to your benefit to increase your traction - which will eventually lead to a more extensive customer base.
This article was contributed by Lucy Manole.
Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking, and traveling.
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