Here’s Why the Sales Enablement Team Should Befriend The L&D team

Imagine you’re on a call with a good friend or someone you went on a date with yesterday and you ask them how their day was. When they start narrating their day, describing little things they did, walks they took around the neighborhood, what do you do? You visualize them in your head, right? Also, we love it that way because for human beings visuals are processed 60,000 times faster than in our brain than text.^[1]

And this is exactly why most people naturally love watching videos online. This does not only mean entertainment videos but education and business as well. 

In the same way, every business creates video content for their internal workforce—employee training, sales enablement, corporate training, and much more—as much as they create videos to attract the audience and make them try out their product. 

In this blog, I'll walk you through easy steps on how the L & D team can create sales enablement videos that do the job—that is educating the sales team and keeping them well-equipped for the sales and demo calls. 

No matter which role you’re in as an L&D person, you might’ve received a request from the sales enablement team to create video content for the sales team. 

So, let's crack the no-fluff ways to create kickass sales enablement content for the sales team without spending too much time on video production. 

But before I tell you how, I'll tell you why you should pick the video content format over any other vertical. 

Sales enablement content or sales enabler is a stack of resources that helps the sales team to understand the product, educate the customers about what they do not know about the product already, be more persuasive during the sales call, and close the deals better. 

This serves as the toolkit for every salesperson to be prepared before they hit the ground for conversations that lead to conversions. 

When I asked our own sales team at Animaker about sales enablement content consumption, one of our star salespeople, Deepak Raj told me:

“The sales enablement videos come in very handy while we sit on a call with our prospects. As far as I’ve observed, these resources are a must-have for the new joiners because understanding the product inside out is as important as mastering the sales processes and training that every organization follows.”

Although creating a 35-page long PDF is an easier option to create sales enablement content, videos are snackable content that does not bore the salespeople. 

These videos help every salesperson

• To understand the exact problem they’re solving for the customers
• Be prepared for multiple questions that the prospects may have
• Can refer to these videos at any time they want
• Can retain more information about the product with the help of visual elements involved.

Creating training or instructional videos specifically for sales enablement takes two important content banks—the marketing and the sales team. When you or your L&D team member receive a requirement for creating the sales enablement videos, you need to figure out the subject matter and flesh out the content, before recording videos. 

Sounds easy while reading here, right? These can also be easy to execute. 

You can steal this content framework from us before you jump in.

1. Get the requirements on paper

Nobody gives you a headstart better than the sales team or person who approached you with work. Get the objectives well defined on the paper before you start working on the project. This works as the perfect roadmap and gives you a vision of where this project is heading to. 

Defining the requirements before you put the pen to paper helps you set up a concrete timeline, a budget that doesn't burn the bank later, and escape multiple edits and changes to the content in the final stage. 

2. Do your groundwork

Although everything you need to create content is available on the internet, sales enablement content is heavily influenced by the sales training and methodologies your internal sales team uses. 

So, it’s okay to pick your sales team's brains and get your queries answered. This saves a lot of time in the video production process as you do not have to make multiple changes to the finished video because you missed out on the juicy content laying right within the sales team. 

3. Talk to the marketers, the faces behind the brand

Although you're creating content for the sales team, you need to take the content marketing team’s help as well. 

Since the marketing team builds the image of the brand and knows how the audience “perceives” it before they become your prospects. So, loop them in, ask as many questions as you want to, and then start with creation.

4. Plan your video in advance

Prep time is crucial. The more time you spend prepping and crafting an outline, the better results you will get. So, write the script, plan the visuals, and then turn the camera on!

5. Pick the right tools

Sales enabler has one mission to accomplish. That’s to educate the sales team and keep them ready to take firing questions from the prospects. So, in the whole process the type of content you deliver — crisp, digestible, and easily accessible— is more important than crafting the best video out there. 

Now, let’s jump to learn how you can create videos without spending a lot of time in production. 

If your content plan for the video is ready, consider the video is 90% done already. Because you can create learning videos without breaking a lot of sweat or running to multiple video editors or agencies. 

Even the best craftsman needs the right toolkit! 

Sales enabler content becomes any sales person’s go-to learning material when it’s non-monotonous. To make the video engaging but also short, you can combine different types of videos into one. 

For example, your sales enabler can be a mixture of 

• Talking head video + Presentation slides
• Storyboard + PPT + Instructor-led
• Animation + Talking head 
• And much more. 

However, animating the crucial slides and the instructor explaining them is most sales team's go-to. For this, you can use the Vmaker Author (Vmaker + Animaker), which takes less than 2 minutes to set up, and then start creating videos. 

Step 1: Set up your Vmaker Account

Vmaker is available for Mac, Windows, Chrome Extension, and iOS App (Beta). You can easily set up your Vmaker account using your Google account or Email ID. 

Once you’re done, you’ll be taken to the dashboard where you can either download Vmaker Screen Recorder for Mac or Vmaker Screen Reecorder Chrome Plugin.

Step 2: Record your screen, webcam, or both

Once you click on the Mac app or Chrome extension, you’ll be shown a pop-up like this:

Now, you can record your screen, webcam, or even both at the same time. To know more nuances about recording a quick Vmaker video, read this guide. 

Note: Stick to your content plan and record only the parts of the video that you’ve planned initially. 

Once you finish recording, hit the Download button and save the videos on your computer. You can later combine these videos with Animation videos you create on Animaker. 

Step 3: Use Animation To Pep It Up

On Animaker, you can create videos on the web in minutes. After setting up your Animaker account, you’ll be taken to the dashboard where you can create a video from scratch or use any template as you wish.

You can add new avatars, texts, voiceovers, and everything you wish for under one tool. You can add or delete scenes as you want. 

You can use the lifestyle images available on Animaker without having to find the accurate ones on the internet.

Step 4: Now, Do The Magic

Now, we have both the talking head videos and animation videos on two different platforms, yet one—Animaker Video Suite!

Now, you can insert the instructor-led videos you’ve created on Vmaker and include them in the videos while sticking to your original content plan.

In the same project, you can add a New Scene and then click Upload. Now, you’ll have both the Animation videos you’ve created on Animaker and the instructor-led screen and webcam recordings you’ve created on Vmaker under one project. 

Editing is simple on Animaker. You can add texts, edit fonts, music, backgrounds, and so on without having to leave the editor. 

This does not come from me but from the Global Sales Enablement lead. When I asked Nathan Philip, who has 13+ years of experience in both the hot topics we’re talking about here—Sales Enablement and L&D—told me this:

“After working for 12+ years in L&D and shifting to the sales enablement zone—having worked from both sides of the table—I’d say that the Animaker video suite has made my work simpler. I get my content plan ready and start shooting videos by sharing and recording my screen. Then, I add additional slides and visual effects of Animaker to make the video more vivid. It saves time and is a savior for teams with no deep pockets”

Step 5: Share the video with your team

Now, you can either share the link or download the video and share it with your sales team. Most organizations use an intranet space which is the hub to all the learning resources. You can either add the link or share the downloaded video. The choice is yours!

When you use Vmaker Author, you have two advantages:

1. You save a lot of time. 
2. You don’t burn your pockets. 

Hiring an agency to create sales enablement content is easy in the first place but it always stays in the ebbs and flows state. Keeping the power of creating in your team makes the entire process easier.

Recommended Reading:

5 Engaging Video Types for Corporate Training

7 upskilling and reskilling strategies to improve employee retention

Top 10 Styles of Animated Explainer Videos (With Examples)

How to Use Screen Recording Software for Video Creation